Sell Your Lot With a Vision, Not Just a Sign

Turn your land into a complete custom-home opportunity with Doug’s network of builders, designers, and lenders.

What Makes a “Custom Lot” Different

Selling a custom lot is different from putting a standard home on the market. Buyers aren’t just asking, “Do I like this house?”—they’re trying to imagine what’s possible on a blank canvas.

With nearly three decades of experience in Scottsdale real estate and custom-home projects, Doug helps you present your lot as more than land. He positions it as the starting point for a thoughtfully designed, fully envisioned home.

• Location fit
  
  
• Views & orientation
  
  
• Architectural guidelines
  
  
• Utility and build feasibility
  
  
• Community features
  
  
• Long-term value

A Structured Plan to Sell Your Lot

Doug has developed a proven process to help lot owners attract serious buyers who are ready to build:

1. Lot Evaluation & Positioning
   Doug walks the property, studies orientation, views, access, utilities, and community guidelines to understand how best to position the lot in the market.

2. Connecting With Custom Home Builders
   With your approval, he'll share your lot with trusted custom-home builders who are active in Scottsdale. Together, they explore floor plan concepts and styles that make sense for your property.

3. Optional Pre-Designed Home Concepts
   With builder input, Doug can help you present the lot with sample elevations, floor plans, or concept renderings—so buyers can see exactly what their future home could be.

4. Financing Path for Buyers
   Through his lending network, Doug helps outline possible lot + construction financing options, giving buyers a clear path from vision to reality.

5. Targeted Marketing to the Right Buyers
   Your lot is showcased as a complete opportunity—not just dirt—with professional photos, renderings, and clear information that speaks to custom-home buyers.

6. Your Lot is Sold with a Vision!

Two Powerful Ways to Present Your Lot

Option 1: Lot + Home Plan Package
Work with Doug and his builder partners to offer your lot with:

• A suggested home plan

• A selected custom builder

• A general budget range and financing path

Buyers love this because much of the “unknown” is removed—they see a real, buildable vision.

Option 2: Lot With Vision & Possibilities
If you prefer more flexibility, Doug helps market your lot with:

• Style ideas (modern, ranch, desert contemporary, etc.)

• Concept images and sample elevations

• Descriptions of what the lot can support (single-level, two-story, RV garage, casita, etc.)

Either way, your lot is presented as an inspiring opportunity, not just a line in the MLS.

Experience That Understands Both Land and Lifestyle

Over the past 27+ years, Doug has been deeply involved in Scottsdale real estate—helping buyers build, remodel, and customize homes from McCormick Ranch through North Scottsdale and surrounding communities.

He understands:

• What custom-home buyers are looking for

• How builders evaluate a lot

• How to speak the language of both lifestyle and construction

That combination allows him to design a marketing plan that respects your lot’s value and highlights its potential.

Is Your Lot a Good Fit?

Doug’s custom lot marketing approach is ideal for:

• Buildable residential lots in Scottsdale and nearby communities

• Lots in established neighborhoods or custom-home areas

• Land with views, unique topography, or strong lifestyle appeal

• Owners who want to maximize value by selling more than just the dirt

If you’re not sure whether your property is a good candidate, Doug is happy to review it with you.

If you’re considering selling a lot and want to explore how to position it as a complete custom-home opportunity, Doug is ready to help.

No pressure—just a conversation about your land, your goals, and what’s possible.